He was an year-old kid on his way back from either BMX or baseball practice he can't remember whichand his dad bought him a can to try. Mountain Dew parent company Pepsi and its rival, Coca-Cola, are hawking other productssuch as sparkling water, energy drinks and snacks, to try and make up for sinking demand for their flagship sodas. Lyons cited one Mountain Dew fan whose grandmother made him a tuxedo out of cans for his prom and a husband-and-wife pair who have matching Mountain Dew tattoos and a proposal story featuring champagne flutes filled with the green drink. Like Whitley, these superfans tend to be men in their 20s who live in the South or Midwest.
The company has spent years polishing its image, but it took author Michael Blanding only pages to tarnish that gleam.
In his new book, The Coke Machine: The Dirty Truth Behind the World's Favorite Soft DrinkBlanding details the sordid history of the company, from patent medicine experiment to multinational behemoth.
The book opens with a page- and stomach-turning description of the murder Cory wells coke and pepsi Isidro Gil, a union worker posted at the front gate of a Coca-Cola bottling plant in Carepa, Colombia.
As Blanding describes later in the book, Coca-Cola has been accused of being complicit in the deaths of union members in South America who were killed by paramilitaries.
Some people may find this shocking. But throughout the book he details the accusations against Coca-Cola on the human rights front, explaining why Coke is reviled elsewhere in the world.
In India and Mexico the company is facing blowback for allegations that its bottling plants have drained local aquifers and polluted water sources; in Turkey there are more charges of anti-union activity; and in the U. Blanding recently spoke to me by phone to tell us what he uncovered in years of investigating claims against the mighty soft-drink giant.
Tell me how you first got started on this project. I've been looking at Coke for a long time. I first heard about some of the allegations against Coke back in from activists at the Democratic National Convention. Like everyone else I used to have warm, fuzzy feelings about Coke -- all that peace and love and harmony and teaching-the-world-to-sing stuff.
Then I heard about violence against union members in South America, water depletion and pollution overseas, and their contribution to child health problems and I realized things don't necessarily "go better with Coke.
When I tell people I'm reading your book, the first question they always ask is 'Is there really cocaine in it? Yeah, all evidence including court testimony from the founder of the Coca-Cola Company itself points to the fact that there was cocaine in it.
Coke had its beginning in an era when doctors would kill you or cure you and people turned to all these home dosing remedies and cocaine was seen back then as being this wonder drug that cured everything. But to this day the Coca-Cola company still swears there was never any cocaine in it.
Anything that runs against their squeaky clean image they are not going to admit. It seems the company has always been a bit two-faced. One of the things I found so interesting was how the company was pushing its product overseas during the second World War.
You write that it was given as a reward to Charles B. Hall, the first African-American fighter pilot to shoot down an enemy plane and that Coke even petitioned the government successfully to be exempted from sugar rationing on the grounds that soda boosted troop morale.
But yet at the same time it was seen as the antidote to fascism it was also being served in Nazi Germany. It was surprising to me that Coca-Cola, as anti-government as they were in some ways with taxes and regulations, was actually primarily funded by the U.
At the same time, the German subsidiary of Coke was doing the same thing in Nazi Germany and took over soft-drink production for the Third Reich. When they finally ran out of Coca-Cola syrup they used grapefruit syrup and created a new beverage called Fanta, which is the same drink we drink today.
Really the company was playing both sides of the war but it got credit for supporting the troops and being this patriotic beverage that really became a symbol of America.
Can you talk a little bit about how they were able to win influence with schools? You mention that schools signed on to exclusive deals, known as 'pouring contracts,' with certain soda companies -- often with sizable perks. The pushing of soft drinks in schools was part of a deliberate strategy on the part of Coke and also Pepsi and other soft drink companies in the s when they were facing an increasingly saturated market and schools became an attractive place for them to not only sell more soft drinks but to brand kids early.
That's why Coca-Cola's former marketing director admitted to me that it was really part of their marketing strategy to get kids to choose one brand or the other early on in life and they did that through these exclusive pouring rights contracts where they would give the schools a bit of money up front and the schools would promise to serve Coke and only Coke or Pepsi and only Pepsi in the hallways and cafeterias.
And that was at the exclusion of things like juice and other healthier beverages? Yes, they would actually discourage the consumption of juice and milk by offering schools a lower percentage of the sales of those items.
Let's talk about Coke's international abuses -- there are so many in your book it's hard to know where to begin. What's the most egregious for you? For me, finding out about violence against union members in South America was just so wild -- even just to use Coke and murder in the same sentence just seems so shocking.Nov 17, · Answer 1 of Sandals grand st lucian..
do they serve coke or pepsi??and the penthouse oceanfront concierge suites, what is the view like? do they have many floaties at this resort? any ins and outs we should know thanks in advance cheryl.
They taste the same what is the big difference. Jump to. Sections of this page. Accessibility Help. Press alt + / to open this menu.
Facebook. What if Coke is actually just Pepsi in a Coke can? What if Pepsi is actually Coke in a Pepsi can? WHAT IF THEY ARE BOTH JUST ALIEN PEE AND THIS IS .
Coke vs Pepsi Cola Wars Case Study Solution. This Market Model Coke vs Pepsi case study solution follows the more than year “Cola War” between Coke and Pepsi.. When first starting to use the Market Model for market simulation, it is easier to think about this famous competitive battle when there were only two competitive products (the oz Coke in their famous bottle, versus Pepsi.
Jul 14, · But the main draw here for tourists is to watch the faithful, who pray over bottles of Coke or Pepsi, and also over live chickens, some sacrificed on the spot. Image San Juan Chamula at dawn.